{"id":35,"date":"2019-09-24T11:43:00","date_gmt":"2019-09-24T14:43:00","guid":{"rendered":"https:\/\/hands.com.br\/blog\/?p=35"},"modified":"2022-11-03T10:00:43","modified_gmt":"2022-11-03T13:00:43","slug":"hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi","status":"publish","type":"post","link":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/","title":{"rendered":"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi"},"content":{"rendered":"\n<p>Em parceria com a Rede Globo, a Hands Mobile anunciou a cria\u00e7\u00e3o do<strong> projeto G1 WiFi<\/strong>, que levar\u00e1 conte\u00fado para os pontos de WiFi da rede de parceiros da Hands.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T4Ei1Tz6uOgfGYrnGIdds68a-Pt-8fLNQR5nutIP7gVVzpSFMRm56FJT_WBXE1zHqNDCH24AbsUDu9HAlADQfmfWDEZ4Vx0OuzOGn7nHeASudSav1lrGqqY3zwbhSotw7iIsEKkR9TN_9oIfxbJQyg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/VZaB3nAALoTHV2mZRrozmwEnrvKg9McQu7Pp6aJ1zb4QDd4r6CunxzrzqIxxWZY8awQSCODa4B6RxxAwnJam4ZFhJiiqE0XpOsGyivec-hi-lEEeF_LbAmzNxNTlLs-xebeFUKL0We4XN8xFmZGodQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>As not\u00edcias do G1 ir\u00e3o marcar a estreia da iniciativa, que ter\u00e1 as primeiras cotas comercializadas no in\u00edcio de outubro, que poder\u00e1 expandir em breve para novos formatos e conte\u00fados.<\/p>\n\n\n\n<p><em>\u201cOs Hotspots WiFi est\u00e3o evoluindo de simples pontos de conex\u00e3o \u00e0 internet para verdadeiros portais de conte\u00fados e servi\u00e7os, pensados para melhorar a experi\u00eancia dos usu\u00e1rios de forma customizada para cada local, bem como dia e hor\u00e1rio\u201d, comenta <\/em><strong><em>Jo\u00e3o Carvalho, CEO da Hands.<\/em><\/strong><\/p>\n\n\n\n<p>A empresa opera com WiFi Advertising desde 2015, contando com uma rede de parceiros composta por Boingo, Claro, NET, Ziva e Zoox, entre outras.<\/p>\n\n\n\n<p>Eduardo Schaeffer, diretor de neg\u00f3cios integrados da Rede Globo, acredita que a for\u00e7a desse projeto est\u00e1 na oportunidade de ampliar o alcance dos conte\u00fados da empresa, que passam a fazer parte de mais uma experi\u00eancia importante no dia a dia dos brasileiros.<\/p>\n\n\n\n<p><em>\u201cSomos contadores de hist\u00f3rias, est\u00e1 em nosso DNA. E levar esse conte\u00fado que engaja, emociona e informa para todas as pessoas, independentemente do device em que est\u00e3o, \u00e9 nossa obriga\u00e7\u00e3o. O projeto com a Hands refor\u00e7a essa cren\u00e7a da Globo, sobre a import\u00e2ncia das pessoas terem acesso ao nosso conte\u00fado onde estiverem e quando quiserem\u201d,<\/em> <em>explica <\/em><strong><em>Eduardo Schaeffer.<\/em><\/strong><\/p>\n\n\n\n<p>Com o <strong>projeto G1 WiFi<\/strong>, as empresas levam ao mercado anunciante uma nova experi\u00eancia para as marcas se relacionarem com usu\u00e1rios, <strong>unindo a presen\u00e7a f\u00edsica do OOH com a interatividade do digital. <\/strong>J\u00e1 os usu\u00e1rios, se beneficiam com a oportunidade de acessar a internet de forma gratuita e ainda recebem informa\u00e7\u00f5es sobre o que acontece no Brasil e no mundo.<\/p>\n\n\n\n<p><em>\u201c\u00c9 uma nova oportunidade de neg\u00f3cio para a Globo e mais uma maneira de levarmos hist\u00f3rias e conte\u00fado de qualidade e credibilidade para os brasileiros\u201d, defende <\/em><strong><em>Guilherme Castanho, gerente de P&amp;D em Neg\u00f3cios e Licenciamento da emissora.<\/em><\/strong><\/p>\n\n\n\n<p>Segundo Claudio Santos, VP de Mercado da Hands, o objetivo \u00e9 oferecer ao mercado uma solu\u00e7\u00e3o de publicidade em v\u00eddeo com <em>brand safety<\/em> e<em> viewability <\/em>garantido, sem consumir o pacote de dados dos usu\u00e1rios e presente num momento que ele est\u00e1 mais aberto a ser impactado.<\/p>\n\n\n\n<p>A comercializa\u00e7\u00e3o das primeiras cotas, realizada pela Hands Mobile, inicia em outubro, com foco nas campanhas de final de ano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em parceria com a Rede Globo, a Hands Mobile anunciou a cria\u00e7\u00e3o do projeto G1 WiFi, que levar\u00e1 conte\u00fado para os pontos de WiFi da rede de parceiros da Hands. As not\u00edcias do G1 ir\u00e3o marcar a estreia da iniciativa, que ter\u00e1 as primeiras cotas comercializadas no in\u00edcio de outubro, que poder\u00e1 expandir em breve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands\" \/>\n<meta property=\"og:description\" content=\"Em parceria com a Rede Globo, a Hands Mobile anunciou a cria\u00e7\u00e3o do projeto G1 WiFi, que levar\u00e1 conte\u00fado para os pontos de WiFi da rede de parceiros da Hands. As not\u00edcias do G1 ir\u00e3o marcar a estreia da iniciativa, que ter\u00e1 as primeiras cotas comercializadas no in\u00edcio de outubro, que poder\u00e1 expandir em breve [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Hands\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T14:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T13:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1178\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Administrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/\",\"url\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/\",\"name\":\"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands\",\"isPartOf\":{\"@id\":\"https:\/\/hands.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png\",\"datePublished\":\"2019-09-24T14:43:00+00:00\",\"dateModified\":\"2022-11-03T13:00:43+00:00\",\"author\":{\"@id\":\"https:\/\/hands.com.br\/blog\/#\/schema\/person\/9d852a6ed52a1379d769bf432727fa6b\"},\"breadcrumb\":{\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage\",\"url\":\"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png\",\"contentUrl\":\"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png\",\"width\":1178,\"height\":745},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hands.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hands.com.br\/blog\/#website\",\"url\":\"https:\/\/hands.com.br\/blog\/\",\"name\":\"Blog Hands\",\"description\":\"A Hands Mobile \u00e9 uma empresa de tecnologia que reune intelig\u00eancia de dados e ativa\u00e7\u00e3o contextualizada.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hands.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hands.com.br\/blog\/#\/schema\/person\/9d852a6ed52a1379d769bf432727fa6b\",\"name\":\"Administrador\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/hands.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e97dd3e920664b2dbdc3a3ce28676f57cab114eea36c03b241a8d3e57702a5c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e97dd3e920664b2dbdc3a3ce28676f57cab114eea36c03b241a8d3e57702a5c?s=96&d=mm&r=g\",\"caption\":\"Administrador\"},\"sameAs\":[\"https:\/\/hands.com.br\/blog\"],\"url\":\"https:\/\/hands.com.br\/blog\/index.php\/author\/administrador\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/","og_locale":"pt_BR","og_type":"article","og_title":"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands","og_description":"Em parceria com a Rede Globo, a Hands Mobile anunciou a cria\u00e7\u00e3o do projeto G1 WiFi, que levar\u00e1 conte\u00fado para os pontos de WiFi da rede de parceiros da Hands. As not\u00edcias do G1 ir\u00e3o marcar a estreia da iniciativa, que ter\u00e1 as primeiras cotas comercializadas no in\u00edcio de outubro, que poder\u00e1 expandir em breve [&hellip;]","og_url":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/","og_site_name":"Blog Hands","article_published_time":"2019-09-24T14:43:00+00:00","article_modified_time":"2022-11-03T13:00:43+00:00","og_image":[{"width":1178,"height":745,"url":"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png","type":"image\/png"}],"author":"Administrador","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Administrador","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/","url":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/","name":"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi - Blog Hands","isPartOf":{"@id":"https:\/\/hands.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage"},"image":{"@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage"},"thumbnailUrl":"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png","datePublished":"2019-09-24T14:43:00+00:00","dateModified":"2022-11-03T13:00:43+00:00","author":{"@id":"https:\/\/hands.com.br\/blog\/#\/schema\/person\/9d852a6ed52a1379d769bf432727fa6b"},"breadcrumb":{"@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#primaryimage","url":"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png","contentUrl":"https:\/\/hands.com.br\/blog\/wp-content\/uploads\/2019\/09\/BlogHands-9.png","width":1178,"height":745},{"@type":"BreadcrumbList","@id":"https:\/\/hands.com.br\/blog\/index.php\/2019\/09\/24\/hands-mobile-e-rede-globo-levam-conteudo-para-redes-wifi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hands.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Hands Mobile e Rede Globo levam conte\u00fado para Redes WiFi"}]},{"@type":"WebSite","@id":"https:\/\/hands.com.br\/blog\/#website","url":"https:\/\/hands.com.br\/blog\/","name":"Blog Hands","description":"A Hands Mobile \u00e9 uma empresa de tecnologia que reune intelig\u00eancia de dados e ativa\u00e7\u00e3o contextualizada.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hands.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/hands.com.br\/blog\/#\/schema\/person\/9d852a6ed52a1379d769bf432727fa6b","name":"Administrador","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/hands.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e97dd3e920664b2dbdc3a3ce28676f57cab114eea36c03b241a8d3e57702a5c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e97dd3e920664b2dbdc3a3ce28676f57cab114eea36c03b241a8d3e57702a5c?s=96&d=mm&r=g","caption":"Administrador"},"sameAs":["https:\/\/hands.com.br\/blog"],"url":"https:\/\/hands.com.br\/blog\/index.php\/author\/administrador\/"}]}},"_links":{"self":[{"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":1,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/35\/revisions\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/media\/184"}],"wp:attachment":[{"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hands.com.br\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}