{"id":48,"date":"2020-11-04T14:11:00","date_gmt":"2020-11-04T17:11:00","guid":{"rendered":"https:\/\/hands.com.br\/blog\/?p=48"},"modified":"2022-11-03T10:40:31","modified_gmt":"2022-11-03T13:40:31","slug":"push-ads-brand-safety","status":"publish","type":"post","link":"https:\/\/hands.com.br\/blog\/index.php\/2020\/11\/04\/push-ads-brand-safety\/","title":{"rendered":"Push Ads &#038; Brand Safety"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KhZK_zioAZ4pdbLQgACqEQ1XZtss0j1UNdxRk7FaG9fR0C5cV-yQQMfClIMy1VTZGgl3L5BGNmWz7VJ8srZGNh9SonancX8kbI7Ru5rAENT41yL18NVz7ZeCUFwJHci2tssRWUw-1R5DM-6hYuYuHg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dyx749h8kq12uWYLkUvTwjJ2czdiq6WChpEbXISupX7obl_qn7SBJsesiKMStxXOnfAVDVHC7PD37L4GSY8LfAbE3r5A4UX5ROLB3GtOTUJQeiLsf2X_ednHIxVfUlGtr8bQJhXtB6QjFBPyFgln7w\" alt=\"\"\/><\/figure>\n\n\n\n<p>No atual momento do mundo digital, envolto por fake news, polaridades, discursos de \u00f3dio e todos os diversos desafios para cria\u00e7\u00e3o de um ambiente de comunica\u00e7\u00e3o saud\u00e1vel, diversas marcas enfrentam o desafio de manter a sua comunica\u00e7\u00e3o online enquanto se preservam do risco de ter a sua presen\u00e7a digital associada \u00e0 qualquer tipo de mensagem que n\u00e3o esteja alinhada ao seu prop\u00f3sito e suas cren\u00e7as.<\/p>\n\n\n\n<p>Trata-se de um desafio complexo dado que, historicamente, as oportunidades de exibi\u00e7\u00e3o de marca no mundo digital sempre estiveram atreladas a conte\u00fados digitais, que servem como canalizadores de audi\u00eancia criando assim as oportunidades de exibi\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novas oportunidades de M\u00eddia<\/strong><\/h2>\n\n\n\n<p>Com a evolu\u00e7\u00e3o do mundo digital e mobile, outras oportunidades de m\u00eddia foram surgindo, que possuem a capacidade de gerar oportunidades de ativa\u00e7\u00e3o atrav\u00e9s de audi\u00eancias diretamente nos smartphones, de forma nativa, e sem estar dentro de nenhum contexto de conte\u00fado, s\u00e3o os Push Notifications, ou <strong>Push Ads<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/hands.com.br\/contato.php\"><strong>Fale com a Hands Mobile sobre Push Ads<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que s\u00e3o Push Ads?<\/strong><\/h2>\n\n\n\n<p><strong>Push Ads <\/strong>s\u00e3o novos formatos de m\u00eddia mobile, viabilizados atrav\u00e9s de tecnologia embarcada em Aplicativos, Fabricantes de Smartphones e Operadoras. Este formato permite que uma mensagem de marca seja exibida diretamente \u00e0 uma determinada audi\u00eancia mobile, na tela de descanso do Smartphone, sem que o conte\u00fado da marca esteja em contato com qualquer tipo de conte\u00fado online.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4ddfK0C9wCDKCuY4qH9VkfOz8fMUVRcUNwfys8ymBlp24GGmhwxI1whkMlVAUsDEdEL62UTV-xSdbPyzJmhifocP8GSCtD1F7TSUvzMlmDbPf1hobVv7rWNWiYAiiqnlIF9Ts_aHK-mHVnLs2jhkVw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ZcYfKfO3MJUYfkT8lsmfeLLoGVAE4ol8momGoWOrm_YMHgj0lDOt0SWbk_RJ-j_UofE_lMC4xnev7oVYDqE_HE9kk2ImciivYBBS3juns8XaSmff-sI6tEMdrj_n0LChTg-YheQTAYvSZunXHtXYBA\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como o Push Ads funciona?<\/strong><\/h2>\n\n\n\n<p>Atrav\u00e9s de opt-in espec\u00edfico, que os usu\u00e1rios de smartphones fornecem aos parceiros listados acima, deixando o formato completamente em linha com a&nbsp; LGPD, \u00e9 poss\u00edvel o envio de mensagem no formato push notification com textos e at\u00e9 5 imagens, com a possibilidade de um redirecionamento autom\u00e1tico \u00e0 qualquer receptivo de campanha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que \u00e9 100% Brand Safety?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Por ser sua uma m\u00eddia entregue de forma desassociada \u00e0 conte\u00fado, e sim como uma solu\u00e7\u00e3o de impacto via tecnologia nativa dos smartphones, \u00e9 uma das poucas m\u00eddias que pode dar a garantia 100% de Brand Safety, dado que n\u00e3o existe a possibilidade da mensagem do anunciante estar associada a qualquer conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como \u00e9 segmentado?<\/strong><\/h2>\n\n\n\n<p>Como n\u00e3o est\u00e1 atrelado a qualquer tipo de conte\u00fado, o push notification mobile \u00e9 segmentado com base nos dados comportamentais disponibilizados pelos smartphones como geolocaliza\u00e7\u00e3o (GeoBehavior) e aplicativos presentes no aparelho (AppBehavior).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No atual momento do mundo digital, envolto por fake news, polaridades, discursos de \u00f3dio e todos os diversos desafios para cria\u00e7\u00e3o de um ambiente de comunica\u00e7\u00e3o saud\u00e1vel, diversas marcas enfrentam o desafio de manter a sua comunica\u00e7\u00e3o online enquanto se preservam do risco de ter a sua presen\u00e7a digital associada \u00e0 qualquer tipo de mensagem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push Ads &amp; 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